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工商時報【吳筱雯】



從這個角度出發,可以看出現在市場對於iPhone SE的銷售量預估,似乎都過於保守。

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外觀上iPhone SE跟iPhone 5s一模一樣,功能則比i6s少一點點,台灣網友嫌iPhone SE貴,直喊著還不如去辦iPhone 6,老實說,這種看法其實還蠻有一點島內觀點的味道。台灣人均所得超過2.2萬美元,印度人均所得還不到2,000美元,台灣人隨隨便便就買得起的i6s,單機價要649美元,對於包括印度在內的眾多新興市場用戶來說,649美元可能是很多人好幾個月的生活費。

公教信用貸款利率比較



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華南銀行貸款試算









而以iPhone 5s單機價還要449美元、但去年也能賣出3,000萬支,iPhone SE的相機、處理器升級至與i6s同等級,價格還比i5s足足少了50美元,CP值可比i5s好太多,iPhone SE就算沒辦法賣得比i5s更多,完美承接i5s的銷售量肯定不成問題,尤其新款4吋產品發表後,iPhone 5s已從蘋果官網消失,代表i5s停產在即。

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供應鏈也透露,iPhone SE上市初期,每月訂單量超過300萬支,估算接下來每個月也會穩定超過200萬支,也因此到今年12月底為止,iPhone SE出貨量應該能順利超過2,000萬支,如果從賣滿12個月的角度來看,iPhone SE上市12個月累積銷量有機會超過3,000萬支。var LIGHTBOX_DARLA_CONFIG ={"useYAC":0,"usePE":0,"servicePath":"https://tw.news.yahoo.com/__darla/php/fc.php","xservicePath":"","beaconPath":"https://tw.news.yahoo.com/__darla/php/b.php","renderPath":"","allowFiF":false,"srenderPath":"https://s.yimg.com/rq/darla/2-9-7/html/r-sf.html","renderFile":"https://s.yimg.com/rq/darla/2-9-7/html/r-sf.html","sfbrenderPath":"https://s.yimg.com/rq/darla/2-9-7/html/r-sf.html","msgPath":"https://tw.news.yahoo.com/__darla/2-9-7/html/msg.html","cscPath":"https://s.yimg.com/rq/darla/2-9-7/html/r-csc.html","root":"__darla","edgeRoot":"https://s.yimg.com/rq/darla/2-9-7","sedgeRoot":"https://s.yimg.com/rq/darla/2-9-7","version":"2-9-7","tpbURI":"","hostFile":"https://s.yimg.com/rq/darla/2-9-7/js/g-r-min.js","beaconsDisabled":true,"rotationTimingDisabled":true}var t_MediaGalleryBobaSpotlight_start = new Date().getTime();







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Phil Schiller, senior VP of worldwide marketing for Apple, introduces the iPad Pro with 9.7-inch display during an event at the Apple headquarters in Cupertino, California March 21, 2016. ... 較多Phil Schiller, senior VP of worldwide marketing for Apple, introduces the iPad Pro with 9.7-inch display during an event at the Apple headquarters in Cupertino, California March 21, 2016. REUTERS/Stephen Lam 較少









當島內都以為i5s已經沒人要的同時,事實上,蘋果宣布去年4吋

國泰信貸試算

iPhone全球銷售量高達3,000萬支。

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所以,蘋果推出iPhone SE,不是為了討好成熟市場口袋有些閒錢的人,從規格來看,更不是為了吸引現有i6與i6s系列用戶換機,推出新品主要是為了吸引新興市場的消費者跳進iPhone的坑。





2016年3月22日週二 台北標準時間上午3時59分







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